Fedex Logo Hidden Swastica. The fedex logo is a textbook example of how to use negative space i e. There s more to brand designs for toblerone fedex tostitos and other companies than meets the eye.
For the iconic hidden arrow designer lindon leader paired the universe 67 and futura bold fonts. Rather than answer i propose a little test that will reveal a lot about how logos are constructed. But upon further inspection there is a glaringly obvious hidden meaning within the well known fedex logo.
Could it be that chase bank the largest bank in the united states had anything to do with world war ii or the nazi s.
Most of the logos have no hidden meaning. The fedex logo is a shortened version of the original name of the organization federal express. For those who are unaware take a look between the e and the x where. Assuming you are a designer and you have illustrator or similar software set fedex in futura bold.
