Hidden Logo. The yellow circle that acts as the bike s wheel is also a sun indicating that the events of the race only occur in the daytime. Some hidden logos can be found in typography logo designs.
Most of the logo designers create logos with hidden messages which seem to show the positive aspect of a company. Designed in 1974 by lindon leader the logo has won over 40 awards internationally thanks to its simplicity and the rightward pointing arrow that lies between the e and the x. All in all the designers behind these logos seem to have nailed the art direction and execution.
Just in case you re somehow out of the loop look between the e and the x in the white space there is an arrow that subliminally represents speed and precision.
A logo is a company s most visible piece of visual branding stamped on everything from billboards to promotional pens. We loved reading the hidden messages in logos you can also come up with your version of hidden logos. The hidden symbols explain either the nature of the business or are a clever visual representation of its name. The symbolism is obvious in some cases but skillfully subtle in most.
