Hidden Logo Message. This hidden message here is a bit harder to spot than the rest but it s undeniable. Hidden between the negative space of the letters e and x in the fedex logo is an arrow pointing to the right.
This logo s subliminal message isn t so hidden but we still love it anyway. The two center ts in the logo are actually two people enjoying tostitos over a salsa dip. When designing a logo you want it to stand out from the crowd yet still be really simple.
Formerly part of sony vaio has been an independent brand with its own logo since 2014.
In some logos the hidden message is an in joke for certain audiences. All in all the designers behind these logos seem to have nailed the art direction and execution. Sometimes the designer is really clever and makes the logo very simple yet includes a hidden message within the logo that has a deeper meaning. Hidden between the negative space of the letters e and x in the fedex logo is an arrow pointing to the right.
