Hidden Meaning Behind Logos. The meaning behind the notorious mcdonald s logo is actually quite a strange one and it certainly wasn t intentional. Actually telling a good story is what makes a good logo more than any other visual feature.
Many of these logos are designed with hidden or double meanings that subtly influence our perceptions hidden meanings that we often miss. All in all the designers behind these logos seem to have nailed the art direction and. Beautifully crafted their services with the typography and a little paint.
The hidden symbols explain either the nature of the business or are a clever visual representation of its name.
Some logos reveal their meanings by either color typography or even graphic representation. As the above examples show hidden meaning is not only about using negative space but actually about exploring the concepts behind of what make a logo unique. Some logos reveal their meanings by either color typography or even graphic representation. Inside we look at 50 of the world s most famous logos and the hidden meanings behind them.