Mcdonalds Logo Hidden Meaning. But seems like there s a hidden meaning behind the logo. When it comes to marketing techniques some classic food logos stand out in my mind like the quaker oats colonial man the golden arches of mcdonald s and the bolded white letters of oreo however there are some food logos going beyond using visually catchy colors and text styles.
If you rotate many of the mcdonalds logo versions clockwise 90 degrees a 13 appears with the golden arches forming the 3. Monas hidden meaning of mcdonald s golden arches and the great seal of the united states. The logo was still far from what we all know today but the red color appeared in the color palette giving the right direction for the brand.
In the 1960s mcdonald s was ready to toss this specific logo in the trash and start anew after feeling that it wasn t on brand anymore.
The smooth italicized wordmark in red was executed in a custom sans serif typeface with thick sleek lines. So all your life you innocently thought that the m in the mcdonald s stands for well mcdonald s. The smooth italicized wordmark in red was executed in a custom sans serif typeface with thick sleek lines. Monas hidden meaning of mcdonald s golden arches and the great seal of the united states.